Kulchok is committed to becoming China's premier brand for creative lifestyle merchandise, offering cultural and creative products including pop music accessories, stationery gifts, trendy electronics, fashion accessories, anime collectibles, and plush toys. Founded in 2012 and headquartered in Ningbo, Zhejiang Province, the company has expanded to over 300 stores nationwide and boasts a membership base of 10 million. Targeting fun-seeking individuals aged 18-35 (psychological age) who embrace self-expression, Kulchok delivers innovative lifestyle propositions through creative shopping experiences in cultural hubs and youth-oriented malls. With the brand mission to "Activate Happiness," it promotes a unique personality defined by uniqueness, love, beauty, and playfulness, advocating the values: "Happiness is simple, life is fun, shopping is exciting, and sharing multiplies joy." Kulchok integrates cultural products spanning music, stationery, accessories, and anime with gift-inspired designs and affordable consumption concepts, crafting creative lifestyle solutions. Additionally, the company focuses on IP incubation and cross-border collaborations to build playful consumption ecosystems, empowering the rise of local designer brands.