Job Description

Job Description

The Director of Field Marketing leads the Field Marketing team by providing strategic leadership and ensuring the successful implementation of the organization's marketing strategies & tactics. Working closely with the Area Directors of Operations, the Area Directors of Marketing, and the Field Marketing Managers and specialists, this position will lead the development of individual restaurant marketing plans to drive trial, awareness, and traffic to help build brand advocacy. This leader is responsible for evaluating the effectiveness of marketing strategies, tactics & programs and provide direction for improving and building new programs to help build best practices for a high growth team.

Among the key responsibilities:

• Leads with REIR values (Respect, Excellence, Integrity, Responsibility) by providing positive leadership and guidance, with a strong presence in restaurants to support performance, marketing execution, and local marketing plans.
• Owns and drives brand strategic plans to increase awareness, trial, traffic, and ROI.
• Leads day-to-day operations, development, and engagement of the Field Marketing team, including hiring, onboarding, coaching, performance assessments, and feedback.
• Partners cross-functionally with Operations, Brand, Media & Sponsorships, Commercial Marketing, Revenue Growth Management, Recruiting, and other teams to drive sales, execute campaigns, and address market-specific needs.
• Develops, manages, and reconciles marketing budgets, invoices, and monthly financial results.
• Ensures consistent execution, ROI measurement, follow-up, and alignment to established methodologies.
• Builds community engagement through local partnerships, grassroots marketing, and sponsorships, including evaluation, budgeting, and execution.
• Ensures teams have the tools, systems, media, and resources needed to support restaurant marketing efforts.
• Prepares and shares weekly, monthly, and quarterly plans, reports, and analysis on sales, traffic, and performance, providing actionable market insights.

Requirements :

• 10+ years field marketing management experience in multi-unit restaurants
• Experience leading a multi-tiered field-based team.
• Detail-oriented, organized, and able to manage multiple priorities & change.
• Self-driven, flexible, and highly energetic with strong written and verbal communication skills
• Microsoft Proficient: Excel, PowerPoint, and Word
• Strong financial acumen
• Based in Los Angeles, CA, and ability to travel 50% of the time between California and Nevada.
• Bachelor’s Degree

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